7 Top Reasons Why Clients Choose Us: Research is an Art

Market Research
7 Top Reasons Why Clients Choose Us: Research is an Art

Research is an Art

Designing an online discussion focus group is indeed an art.  It requires hours of planning and refining to carefully craft questions that nurture discussion and seamlessly flow from one topic to another within a clear framework.  Being a perfectionist, I carefully blend a mix of qualitative and quantitative questions which will maximise high levels of participation and engagement.  

Connection to Wide-Ranging Participants

You only need to read feedback from our participants to understand we have a special offering that connects with a comprehensive range of participants across all demographic groups (age, ethnicity, education, urban/rural etc) including students, young professionals, trades to business owners.  

‘Thank you for letting me be involved, I enjoyed the thought provoking questions.’
‘It was a real pleasure to have taken part in the online discussion.’
‘The interactive aspect was great and I enjoyed it.’

Our participants are actually really keen to be involved in research and share their opinions and experiences! How refreshing, is that?!

‘This sounds like a very interesting conversation.  I would love to take part!’

Observe Discussion

Clients have the option to observe the online discussion focus group as it evolves.  A recent client followed the entire discussion and conversation threads and afterwards commented:

“Thanks Rachel.  It’s been an AMAZING experience!  Just fascinating …’

His sentiment absolutely mirrors how I feel every time I witness an online discussion unfolding!  

Ability to Delve Deeply

I love identifying light bulb moments and having the option as the moderator to delve deeper into conversations or head off on a tangent on a topic we hadn’t considered at the time of planning the discussion.

Geographic Spread

A powerful advantage of our online discussion focus groups is the wide geographic spread and the option to include participants from anywhere in New Zealand. This has enabled voices to be heard from Invercargill to Whangarei within the same focus group!  Let’s face it, customers are rarely located in only one place!

30 Participants in One Discussion

We recruit 30 participants matching the required demographics for each online discussion!  So that’s equivalent to 3 or 4 in-person focus groups!  We have a comprehensive participant database we can call on which includes people from all walks of life.  But crucially it also includes many participants who are usually classified as hard to reach for market research i.e., males, time pushed professionals, and a broad range of ethnic groups.  

Everyone Answers

Each of those 30 participants answers each question before they see the responses of others to the same question!  Imagine how time consuming it would be going around the table allowing each participant in an in-person group to voice their opinion about every question! It would be an extremely laborious, boring and very long focus group!  

Who Uses Online Discussions?

Since we launched our online discussion focus groups our clients and end-clients have included:

  • Corporates
  • Start-ups
  • Not-for-profit
  • Government Departments or Agencies
  • Manufacturers
  • Distributors
  • Retailers
  • Post-grad students
  • Other research businesses  

So pretty much any type of business!  

The research has encompassed:

  • Social research
  • Economic research
  • Business to business research
  • Consumer research

It has been fascinating to be part of each and every research project as they all provide an amazing opportunity to learn and apply my craft to draw out key research outcomes.

I feel such an incredible satisfaction seeing research projects come together so well with both clients and participants raving about them.

But what I would like to stress is that even though a lot of our clients are spread across the largest cities in New Zealand - Auckland, Wellington and Christchurch, we are very much open to chatting about any research project no matter how large or how small from anywhere in New Zealand.

Christchurch and Canterbury

Trailblazer Research headquarters are located in Christchurch and for the last 18 years, business owner Rachel Wells has actively managed a vast range of market research projects in the city and surrounding areas.

Research methodology has covered:

  • Online discussion focus groups
  • Online research
  • Interviewer-assisted research
  • Store audits
  • Mystery shopping
  • Touchscreen self-administered research

Within Canterbury, Rachel’s research has also included a broad range of clients from:

  • Councils
  • Universities
  • Tourism operators
  • Medical centres 

Please see below for details of Rachel’s clients over time in the Christchurch and Canterbury area.

So particularly calling any Christchurch businesses who have a research need, to make contact so they can experience the phenomenal output from our interactive online discussion focus groups.  

Wishing everyone a wonderful Christmas and all the best for a successful 2022!

Over time, Rachel’s Christchurch and Canterbury Clients have included:

  • Vbase (Venues Ōtautahi) – Christchurch Arena, Christchurch Town Hall, Air Force Museum, Orangetheory Stadium and ilex café Christchurch Botanical Gardens
  • University of Canterbury Health Centre
  • Ashburton District Council
  • Black Cat Cruises
  • Willowbank Wildlife Reserve
  • Canterbury Breastcare
  • Canterbury Radiology
  • Christchurch i-site
  • Waitaki Biosciences
  • Lincoln University Health Centre
  • Medical Centres – Greers Road Medical Centre, Hoon Hay Medical Centre, Mansfield Health, Oxford Health Centre, Travis Medical Centre, Lincoln Medical, Pacific Health, Eastcare Medical Centre, Moorhouse Medical and Amuri Health Centre
  • Trade Shows
  • Alex Malone Orthopaedic Surgeon, Leinster Chambers
  • Ballantynes
  • Timaru District Council
  • Captive Media
  • University of Canterbury Rec Centre
  • Christchurch City Council
  • St Georges Hospital
  • Merivale Mall
  • CDC
  • Canterbury Chambers of Commerce

In conclusion Rachel Wells, business owner of Christchurch based Trailblazer Research specialises in providing Online Discussion Focus Group methodology to the Christchurch and New Zealand market. Clients choose Rachel's services for not only the advantages of the online discussion platform, but also for the uniqueness of Rachel's offering.

To learn more about online qualitative research methodologies, read about the 5 focus group methods available to New Zealand businesses.

Rachel Wells, Owner, Trailblazer Research

To find out if your next research project is suited to online forum methodology, please contact Rachel: